May 11
Anyone has faced many terrible customers:
Demanding, capricious, elusive, unrealistic, stingy …
Here’s a short list that will help you distinguish good customers from those terrible 
Good customers
The customers of good quality have these characteristics:
- They are oriented to the objectives, do not lose sight of the overall framework;
- They respond to the client survey in a clear and detailed way;
- They provide an RFP (Request for proposal) or a clear outline of the objectives and scope of the project;
- They have a good knowledge of the Web and process development;
- Provide on time for signature and approval;
- Agree on delivery, scheduling, budget;
- Respond to e-mail and phone;
- They have a team-oriented approach;
- They deliver on time the contents;
- They are part of the solution not the problem
High-risk Costumers
They are not necessarily terrible for customers, but be careful if there are one or more of these symptoms:
- They are hurried and unrealistic claims for the timing;
- They have no idea what will be the contents but want that “seem really cool”;
- They demand that you build a website demo, saying that “we think about the real one later”;
- Do not give you the final approval and does not let you in contact with the decision makers;
- Do not have time to complete the questionnaire;
- Low budget, deadline near;
- Do not take decisions, do not respond promptly to e-mail and phone;
- They are uncertain, continually changing idea;
- They want to personally handle the creative aspects to “save money”.
